Wednesday, April 11, 2012

Pink Green: how to ignite the second electric revolution

Wednesday, April 11, 2012

The electronics industry is to build good things. This is how it solves problems. Is there a danger of blackouts? Develop a new natural gas-fired plant. Concerned about climate change? Wind and solar to build. Does electricity cost too much? How to install a transmission line import cheaper makes.

But build-solution provides only half of the equation in the new world of the smart grid. The other half, the part that is to solve-without building the industry, stumps.

Tried smart-grid rather than add more power, maximum efficiency of the system by changing the way we consume electricity to rings.  But it turns out, try to direct human energy makes cat behavior look easy drive. Pay attention to people of their energy consumption experiment utilities and private companies with tantalizing gadgets and social motivations.  So far, success is minimal.  Thomas Edison's light bulb is want none of us for the last 100 years so a complete success, to turn it off.

So what will it take?

Pink, best-selling author of the Edison Foundation saw recently outside the industry for some answers, inviting Dan of "drive: the surprising truth about what motivates us" last month makes people speak 2.0 Conference in Washington, D.C.

Consumer motivation has become a common Conference theme. But pink presentation was different. He resigned and took a broader view and asked: how we motivate people who try to motivate the consumers? Pink calls this "Science like people do extraordinary things."

Energy creative thinkers need to ignite the "second electric revolution", Rosa bust of their intellectual silos. But smart grid a particularly difficult problem for them is because the industry is trying to invent devices, not ask consumers.  The grid needs to use the gadgets and consumer.  But consumers would think rather you to their next iTunes download, or where to buy the tastiest strawberries. How to get want consumers a smart plug or only so much energy display home?  Some in the industry say that smart-grid is doomed to fail, because it need not demand of private households, but the energy industry is born.

Pink has a different view. He asked the audience to raise their hands if they have an iPad. Half have. Then, he asked how many of them knew that she needed one two years ago. Only a hand went.

Apple's genius lines in it; his ability, which give it not knowing world lacked. Can the energy industry with smart grid? It must first recognize that this is more likely to find a skill in artists as engineers. "I think that the cognitive skills of the artist are today the most important cognitive skills in the economy," said Rosa. "We need scientists who think like artists and artists who think like scientists."

Also have the electrical industry to rethink the kind and way creative employees. "It turns out much of our intuition about motivation are not quite right," according to pink. In fact, it is downright "Newtonian" to assume that "If you reward a behavior, you get more of it, and if you punish behavior less thereof."

So, forget the great bonus for the ingenious idea.  While people must be paid reasonably well, great bonuses motivate only them, short-term goals, how the amount of quota to achieve. "Igniting the second electric revolution is not easy, is not in the short term, but is complex and in the long term", he said.

So, it gets what creative thinkers move? Leisure, such as Rosa it tells. He cited studies and examples of artists who reach their best work without a Commission and inventor working Nobel front of the clock.  The economy starts to catch on this idea, and some offer a regular day as their inventors and encourages problem-solver will stop their required tasks and work only on something that interests them. Many of these free hours have produced some amazing results, were able to reach the company otherwise.

"Complex industries, such as the complex ecosystems require their, this kind of complex, silo-busting thinking." You will it not by an elaborate system of incentives, but by adjusting of talented employees and getting out of the way to get, "he said."

Perhaps, if Rosa is true, and the electrical industry is monitored, he'll be able ask public in a few years as have many device some amazing energy-saving, which has designed yet nobody, and fly many hands in the air. Maybe then will the light bulb as we know it, eventually to be replaced.

ELISA is a long-time energy writer, whose working can be found at

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